business for business internet marketing training & consultancy
now viewing: business for business > website usability > website usability testing
>
website usability testing
Usability is concerned with the experience that your users have. In general it aims to predict likely problems your users will encounter on your website. By carrying out user testing, it conclusively identifies the problems that users do have when using your website. No speculation, no arguments or debates between the development team and marketing department, or between the client and the web developer. Conclusive evidence.
Note that usability testing is NOT carrying out focus groups. In a focus group situation - where people are asked their opinion of things and their likes and dislikes, there is a common tendency for the participants to respond in a way that they think is socially acceptable in the situation, or to agree or disagree with someone else present. That is not to say that focus groups are no good, but they are not particularly useful when it comes to testing a website. In short, when it comes to using the internet, what people say they will do and what they actually do in a real or simulated situation are often very different.
Contact Business for Business for more information on website usability testing
website optimisation & promotion
NEW workshops & seminars for 2008
© businessforbusiness 2008
Business for Business TRAINING Ltd registered in England and Wales 06225488 unit 14 seaway parade baglan energy park port talbot sa127br 08450 550510