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website usability
A high proportion of websites are pushing users away simply because they are not easy to use. Put simply, there is no point in getting visitors to your website if they find it difficult or confusing to use when they get there.
Should you care if your website is easy to use, or if users are confused or frustrated? The only possible answer is YES.
What is website usability?
Usability is concerned with the experience that your users have. It aims to predict likely problems your users will encounter on your website by having an expert review your website or by carrying out user testing.
Even though most current internet users can carry out tasks with confidence, when they encounter a new website all the known usability issues still cause problems. It is normal for anyone involved in the business – including the website designers - to think that the website is easy to use. However, this does not mean that it is easy for your users. This is because everyone involved knows far more about it than the typical user.
Documented research results indicate that on average:
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Brochure or information Web sites (that don't sell online) can double the conversion rates for business goals such as generating leads or subscribers.
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Websites that make direct sales (e-commerce sites) typically double their sales by following e-commerce user experience guidelines.
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Websites that require a high level of improvement (most commonly B2B websites) can record even greater improvements in key performance indicators, such as visitor numbers, downloads, signups, or other indicators of lead generation.
By implementing known usability guidelines and recommendations ALL websites see improved performance. Typically, the expected Return on Investment (ROI) on any kind of usability is a minimum of 100%.
Contact Business for Business to discuss optimising your website for website usability.
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