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now viewing: business for business > website strategy > online competitor research |
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online competitor research [research] Research is an important element in any business. If we do not research what is happening in our industry or market we are less informed and less able to make strategic decision. Direct and Indirect competitors can both impact on your business sustainability. Who are your competitors? What are they doing online, are there others that you are not currently aware of. In this time of economic uncertainty it becomes even more important to be effectively competitive. The first step to this is to have an insight into your competitors online activities? The internet can provide a wide range of information on your competitors from the prices they charge for the same products as you to the names of the directors. Deeper investigation can reveal aspects of their online strategies, targeted keywords and customers. Evaluate the optimisation of your competitors websites and comparison it with your website can help to guide you in the ongoing optimisation process to achieve higher ranking in the natural listings search engine. Business for Business specialises in the acquisition of competitor data for further information, a meeting or discussion followed by desk research is charged at £450 per day, time required to complete the research will vary according to your businesses specific situation and requirements. Please contact Business for Business and speak to Nigel T Packer |
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