INTERNET MARKETING AGENCY
01639 820 984
The language of the customer ...
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Follow Nigel T Packer Internet Marketing Author, International Business Speaker and Managing Director of Business for Business Internet Marketing on: |
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INTERNET MARKETING |
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Website Copywriting Content is King. It was said about websites in 1999, 2000 and every year since. In 2011 still nothing has changed. Different from print Website content needs to have a completely different approach from brochures, flyers and other printed material. Website users experience the information differently and read very little online. The Language of the customer Your content must appeal to the reader, it must be in the language of that reader whoever and wherever they are. Understand the customer, their needs and their questions. Why are they on your website, what are they looking for and are they going to do there - research, find information on yoru company, understand how your services work, look for prices, actually buy stuff? How do customers read online? We know now that they don't. Internet users have completely different behaviour, research has consistently shown that on websites the reading methods are different from what most would expect. You probably do the same as your customers when you are searching and buying online. Internationalisation of website content copy The internet provides a medium for you to reach your customers around the world. Your web gives you the opportunity to break into new markets. You may already have some correspondence with potential customers. Are you making it easy for them to engage with your business? Are you speaking to them in their language? Working with leading translation specialists to produce the content for your international customers, combined with international search engine optimisation will make your website a powerful tool for reaching those markets. Speak to us about website copy editing and internationalisation.
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Please note all prices are subject to VAT at the current rate
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"... your ability to ask the questions that matter most to customers & then intelligently drop those questions in to the content of the site has given us a product that has increased our profile more than any public relations campaign would. I would have no hesitation in recommending your services in the future ..." |
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PRICES Keyword research £500+vat Website SEO copywriting: £300+vat per page SEO Copy editing: £50+vat per page (usually in conjunction with SEO)
Contact us now to make your website copy work for your customers. |
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© BUSINESS for BUSINESS Internet Marketing Limited 2011
Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45
First Floor | SA12 Business Centre | Seaway Parade | Baglan Energy Park | Port Talbot | SA12 7BR | 01639 820984 | 08450 550510 | info@businessforbusiness.co.uk