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Follow Nigel T Packer
Internet Marketing Author, International Business Speaker and Managing Director of Business for Business Internet Marketing on:
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INTERNET MARKETING
How to Get a Website that
Works for Your Business

by Nigel T Packer
ISBN 978-0-7160-3020-1

order online NOW

 

Search Engine Optimisation

Search Engines are used for hundreds of millions of searches a day, from potential customers all over the world. 

To ensure that your business can be found by people searching for the products or services that you offer, you need to be listed as high as possible in search results page (SERPs).

To achieve this, your website needs to be optimised for search engines.

Search Engine Optimisation - findability

Can your website be found for the key terms that your customers describe your products or services?  You cannot rely on a potential customer calling it the same as you.  What words do they search on and which searches are commercial – the searcher is looking to buy your product or service.

Commercial keyword research

Researching your commercial keywords and phrases to bring your potential customers to your website is the starting point of all search engine optimisation projects.  Experience and expertise are needed to identify and utilise this knowledge to make your website appear at the top of search results.

Keyword placement

Placing your keywords and key phrases in key elements of your company web pages ensures that your products and services can be found by your customers. 

These elements consist of the metadata, headings, alt text and body content of each web page.

How much does search engine optimisation cost?

The keyword research and set up £500+vat

Development of optimised metadata £50+vat per page

Search engine optimisation copy, editing of text content £50+vat per page

Notes on SEO pricing

Not all of your web pages may need or benefit from optimisation (so don't think that because you have a 400 page website or a database of 10,000 products that you can't afford this).  Often, our clients will opt to have 10 or 20 pages optimised in phase one of the overall promotion project, and then have more pages optimised later as budgets allow.

The £500 keyword analysis applies only once to a website, unless the site is entirely redeveloped, or focuses on a different customer base and product or service offering, so subsequent charges are for the number of pages only.

Bespoke training to empower your business team
We also offer bespoke training to companies and organisations of all kinds.  This means that many of our clients opt to for a combination of SEO services, we carry out the keyword analysis and optimise a number of pages initially, then we train an individual or team to continue the work based on our research and understanding of your business objectives.  This keeps costs right down, especially for large websites, plus your team is empowered for the future.  We then provide follow up support as required to make sure that you succeed in the task and keep on track.  See in-company bespoke training

If your website is large then consider search engine optimisation training.

 

Contact us now ...

By telephone 01639 820 984

email info@businessforbusiness.co.uk

Please note all prices are subject to VAT at the current rate

 

"top of Google"

"His easy to understand interpretation of the technical issues gave me a greater understanding of what the website was all about for my business.  This enabled me to approach the improvements of my website with confidence.  

Using his optimisation techniques we have established ourselves at the top of Google for our main search terms resulting in continued growth for our business.  If you ever have the chance to see Nigel speak don’t miss it."

Sarah Rhoads, Owner
The Virtual Office Secretary

See more client testimonials >>

PRICES

One-day keyword research and analysis £500+vat, plus £50+vat per page for development and production.

 

Your tailored SEO and internet marketing solution - Contact us now to make your website work for your business.

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Contact us now for your bespoke solution and make your website work for your business.

 

 

© BUSINESS for BUSINESS Internet Marketing Limited 2011

Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45

First Floor | SA12 Business Centre | Seaway Parade | Baglan Energy Park | Port Talbot | SA12 7BR | 01639 820984  | 08450 550510 | info@businessforbusiness.co.uk