Online promotion strategy for advertising pay per click and banner placement services

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Internet Marketing Author, International Business Speaker and Managing Director of Business for Business Internet Marketing on:

INTERNET MARKETING
How to Get a Website that
Works for Your Business
by Nigel T Packer
ISBN 978-0-7160-3020-1

order online NOW

Online Promotion Strategy

Websites are about meeting a business objective through satisfying user needs.

Since it's all about objectives then it follows that if you don't know where you are going how can you possibly expect to get there, or to know when you've arrived.

Strategy development

So many website projects start with little or no objectives, our research in recent years indicates some 'interesting' reasons for getting a website:

"To get a website"
"We've got to get the business online"
"Because the competition has one"
"We're missing out on the opportunities the internet has to offer"
"Uuuuhhhmmm ..."

None of these are business objectives and this is where strategy development begins. With our guidance, support or intervention, you can develop a feasible, achievable strategy for your website and business promotion that is customer focused.

Online promotion strategy

With the number of online promotional medium increasing year on year it is getting more difficult to determine which the best route for your business is.

The most effective online promotion strategy will consist of a combination of the media available, and according to your objectives, a recommended strategy or project might include:

User experience review: There is no point in getting visitors to your website if they find it difficult or frustrating to use when they get there.

Search Engine Optimisation: For positioning in the search engine results listings. Not the magic bullet that people used to think it was, but still necessary and cost-effective.

AdWords campaign: Reinforce your search engine positioning for your specialist products with a paid search campaign.

Google AdWords is the market leader with your competitors using it to great effect. Your AdWords campaign needs to be thought through to ensure that you get the highest returns from your campaign.

Email marketing campaigns: We all receive emails from potential suppliers every day. Some we read the vast majority we delete and often block with spam filters.

Your email campaign strategy requires a planned approach to ensure your customers open read and react to your emails.

Social media marketing: Social media promotion went mainstream in 2010 with Facebook and Linked In amongst the leading websites. Which is the best route for you and how are you going to deal with it for your business?

To help you make the right choice

By telephone 01639 820 984

email info@businessforbusiness.co.uk

Please note all prices are subject to VAT at the current rate

"Nigel was able to quickly understand our philosophy and web site objectives and implemented a number of tailor-made strategies to deliver our objectives quickly and efficiently.

Dynamic and creative strategist who is highly recommended by myself.

Top Qualities: Great Results, Expert, Creative

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"Michael Pruchnie Semfa Ltd

"specialist help"

"I have found Nigel to be very helpful and keen to advise and assist me in improving my e-marketing and web presence. As a small business it is good to have this specialist help."

Top Qualities: Personable, Good Value, High Integrity

Julia Brooker, Artist

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See more client testimonials >>

PRICES

Online Promotion Strategy consultancy from just £100+vat for a one-hour discussion or Q&A session.

£500+vat per day for full or facilitated consultancy.

Get your online promotion on-track, contact us now.

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