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developing a website design brief
Are web designers really from the planet Pluto? Learning Plutionian
in order to communicate with your web developer and get a web site that
works for your business and your customers.
Or…
Helping your web developer to give you a successful Web site
through realistic planning and effective communication.
This is a practical workshop to assist you in providing suitable instructions and ongoing communication and support to your web developer – whether externally contracted or an in-house individual/department - to achieve an effective web site that will benefit your business. It will also raise and resolve a variety of issues that contribute to the successful planning of your organisation’s Web site.
book now for training course: developing a website design brief
[who should attend?]
Anyone with responsibility for commissioning and managing the development of a website including:
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Business owners (including new or businesses in development)
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Directors or managers of social or community enterprises (not-for-profit)
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Marketing managers
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Charities
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Public sector
[course objectives]
This course will give you the knowledge and tools that are needed to communicate effectively with the web developer or designer: the language and the processes involved. Using a Web site design brief will help you remain in control of the project and the developer will have a clear set of parameters to help them produce and publish a web site that will achieve the objectives you have set.
[at the end of the course you will be able to:]
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Have realistic expectation for your website
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Identify the objectives of the Web site
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Understand and define the technology requirements for the web site
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Identify the profile of the intended audience of the web site
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Gain a greater understanding of your competitors activities and strategies
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Establish a consistent brand and online identity suitable for your organisation
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Plan for appropriate contracted services: hosting, design and development
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Develop and map a hierarchical navigation specification
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Ensure that Copyright issues are taken into consideration
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Gain an awareness of accessibility issues relating to the web site
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Be aware of relevant Legislation: Terms and conditions, contract etc
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Project manage the development of the web site including budgets and timescales
[pre requisites]
It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet and be familiar with their company or organisations function. Delegates would benefit with being familiar with details of the objectives and requirements of the planned website although this is not essential.
[format – what type of course this is]
This course is a practical hands-on workshop with lots of opportunities to discuss, question and network experiences.
Courses run from 9.30 – 4.30 including breaks and lunch - see detailed course outline (below) for breakdown. There will also be opportunity for networking
[course outline]
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9.30 start |
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D1 |
Having realistic expectations for your website Is your website likely to deliver, having reasonable expectations |
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D2 |
Setting objectives for your web site Who is your website for? What do you want it to achieve? |
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E1 |
Web site technologies What is available, what do you need, how can you use technology to meet your objectives. |
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10.45 – 11.00 break |
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C1 |
Market research Understanding your customers, what do they need from your website |
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C2 |
Industry research Direct and Indirect competitors, differentiation: USP, ESP, SSP |
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Brand Awareness and Online Identity Image presentation, the level playing field, branding |
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12.30 – 1.30 lunch |
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E4 |
Web site hosting What is it, why do you need, how do you get it? |
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F1 |
Sourcing and selecting a web developer |
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F2 |
Commissioning a web developer |
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E5 |
Web site structure Designing the hierarchy or structure of your website |
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E6 |
Navigation and customer usability |
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2.45 – 3.00 break |
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E7 |
Copyright and IP What is copyright? Implications for websites, your website content, IP and your website developer |
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E10 |
Accessibility Why does your website need to be accessible? Compliance with the DDA |
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E8 |
Legislation and legal considerations |
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F3 |
Project managing the development of your website The buck will always stop with you… |
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4.30 finish |
[follow up]
During this course you will have created an outline web site design brief which will serve as a structure and task list for implementation.
Following the course you will be able to access to course notes and any relevant tools online (for a set period).
Delegates who have attended this course would also benefit from also attending:
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Online PR
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Business Intelligence Online
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Search Engine Optimisation & Registration
Further support and consultancy to strategically develop and initiate change in your business and organisation is also available. Please contact us or see the website for details.
[course fees]
All workshops are currently charged at £950 per day. This is an inclusive price for up to 12 delegates at the clients premises or venue. Discounts may apply to qualifying situations.
Travelling and any necessary accommodation expenses are charged at cost. If required we can arrange a venue for the workshop at a location convenient to you, this is charged at cost plus a 20% administration fee.
[contact] Contact Business for Business or see enquiry form
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