businessforbusiness e-marketing consultancy
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online website promotion
How to shout as loud as you can (on the internet) to make
sure people can find your Web site
Or…
Using a variety of methods and opportunities on the internet
to promote your Web site and attract potential customers.
This is a practical workshop to enable you to promote your organisation’s Web site using the available technologies that exist online. By examining these technologies and developing an action plan you will be able to leave the course with the skills that get results.
book now for training course: online web site promotion
[who should attend?]
Anyone with responsibility for the promotion of a website including:
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Business owners (including new or businesses in development)
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Directors or managers of social or community enterprises (not-for-profit)
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Marketing managers
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Charities
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Public sector
[course objectives – what will you get out of the course]
This course will give you the knowledge and tools that are needed to effectively use the technologies that are being successfully exploited by your competitors and put you on a level playing field with the biggest companies in the business.
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Focus your attention on your online market – who are your customers, what and why do they buy
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Take geographical scope into account when planning promotional activities
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Analyse keywords and copy in Web sites in order to improve choice and placement
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Understand the need for Search Engine optimisation in the promotion process
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Register the website with search engines using both manual and automated methods
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Plan a strategy for directory registration
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Implement an effective link building drive to maximise search engine ranking
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Evaluation and Generate additional traffic through paid search techniques
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Reaching your customers through relevant advertising placement
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Enable effective E-mail and permission marketing to be carried out
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Take into account legislative issues as they apply to online promotion including direct marketing rules, cap code etc
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Understand and Implement effective online PR campaigns that are appropriate to your website objectives
[prerequisites – what skills or experience should you already possess][
Ideally delegates will have already attended the one-day course Search Engine Optimisation and Registration. It is assumed that delegates use the internet and websites regularly. Delegates would benefit from familiarity with their company or organisations function, customers and products or services although this is not essential. If you have not attended the course Search Engine Optimisation and Registration, familiarity with the basics of Search Engine Optimisation is an advantage.
[format – what type of course this is]
This course is a practical hands-on workshop with lots of opportunities to discuss, question and network experiences.
Courses run from 9.30 – 4.30 including breaks and lunch - see detailed course outline (below) for breakdown. There will also be opportunity for networking
[course outline]
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9.30 start |
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C1.1 |
Market Research What do you sell, what do your customers buy? |
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D4 |
Defining Geographical scope |
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C3.1 |
Keyword Analysis |
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F6 |
Copywriting for websites Speaking in the language of the customer, enhancing search terms |
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10.45 – 11.00 break |
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F5 |
Search Engine Optimisation |
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G1 |
Search Engine Registration How search engines work, manual registration, using automated systems, SER software, |
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G2 |
Using directories Relevance and ROI, currency etc |
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12.30 – 1.30 lunch |
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G3 |
Link Building |
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G4 |
PPC strategies Using sponsored links, keyword bidding, adwords, overture etc |
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G5 |
Advertising Placement Sub text or description of content |
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G6 |
E-mail Marketing |
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G7 |
Permission Marketing Opt-in, avoiding spamming |
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E8 |
Legislation issues Specific to above - distance selling regs, contract of sale, cap code, Ts and Cs etc |
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2.45 – 3.00 break |
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G8 |
Online PR |
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G8.1 |
Raising your/your company’s profile |
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G8.2 |
Publishing online |
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G8.3 |
Blogs, forum boards and communities |
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4.30 finish |
[follow up]
During this course you will have created an outline action plan for online website promotion for your organisation’s website which will serve as a structure and task list for implementation.
Following the course you will be able to access to course notes and any relevant tools online (for a set period).
Delegates who have attended this course would also benefit from also attending:
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Developing a website design brief
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Search Engine Optimisation and Registration
(it is preferable to attend this course first if possible) -
Online Business Intelligence
Further support and consultancy to strategically develop and initiate change in your business and organisation is also available. Please contact us .
[course fees]
All workshops are currently charged at £950 per day. This is an inclusive price for up to 12 delegates at the clients premises or venue. Discounts may apply to qualifying situations.
Travelling and any necessary accommodation expenses are charged at cost. If required we can arrange a venue for the workshop at a location convenient to you, this is charged at cost plus a 20% administration fee.
[contact] Contact Business for Business or see enquiry form
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