businessforbusiness e-marketing consultancy

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 internet marketing - an introduction

[internet marketing - an introduction]

This is a practical workshop for small and medium sized companies or organisations who:

• Are planning to develop and implement a website
  OR

• have an existing Web site that is not performing to their expectations.

Is your website a benefit or a liability? This workshop can help you to understand how the website will serve your business or organisation and how to get the best return on your investment of resources.

book now for training course: internet marketing -an introduction

[who should attend?]

• Business owners

• New business owners

• Business marketing managers or those with responsibility for marketing or sales and wish to improve their focus on emarketing

• Individuals responsible for the development and/or management of a web site within a business or organisation

[course objectives] – what will you get out of the course

This is an introductory course and will cover a broad range of topics providing an overview of the website development process with an emphasis on marketing your business or organisation on the internet.

At the end of the course the delegate should be able to:

• Have clear expectations for how the internet can help their business or organisation

• Set clear objectives for their website

• Have a broad knowledge of the types of technologies that are currently available on the internet

• Define customer needs and competitor differentiation more effectively

• Develop a website design brief to effectively communicate the objectives and plans of the business or organisation to the website developer

• Choose a suitable domain name and understand website hosting

• Understand Copyright and other IP issues as they apply to their website and website developer

• Be aware of identity theft, hackers and other security issues that may impact on the planning and implementation of their website

• Ensure that their website complies with the Disability Discrimination Act 1995

• Source, choose and commission a website developer

• Be aware of the project management requirements in developing a website for their business or organisation

[prerequisites] – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will have used the internet and be familiar with their company or organisations function.

[format] – what type of course this is

This course is a practical hands-on workshop with lots of opportunities to discuss, question and network experiences. Courses run from 9.30 – 4.30 including breaks and lunch - see detailed course outline (below) for breakdown. There will also be opportunity for networking

[course outline] – times and details

[follow up]

During this course you will have created an outline action plan which will serve as a structure and task list for implementing change. It is recommended (although of course not compulsory) that this is implemented as soon as reasonably possible following the course (while the learning is still fresh.

Following the course you will be able to access to course notes and any relevant tools online (for a set period).

Delegates who have attended this course would also benefit from also attending:

• Developing a Website Design Brief

• Online PR

• Search Engine Optimisation & Registration

These courses will build on the knowledge and skills gained in the introductory course and cover the topics in far greater detail as well as introducing new concepts and methods.

Further support and consultancy to strategically develop and initiate change in your business and organisation is also available. Please contact us or see the website for details.
 

[course fees]

All workshops are currently charged at £950 per day.  This is an inclusive price for up to 12 delegates at the clients premises or venue. Discounts may apply to qualifying situations.

Travelling and any necessary accommodation expenses are charged at cost.  If required we can arrange a venue for the workshop at a location convenient to you, this is charged at cost plus a 20% administration fee.

[contact] Contact Business for Business or see enquiry form

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