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internet marketing strategy
In order to achieve your business objectives you need to set goals and establish a plan that will enable you to accomplish them. Your marketing strategy or business plan is your template for carrying this out.
[strategy] Your internet marketing strategy should be integral to your marketing strategy or business plan. A strategic approach ensures that you will maximise the return on your investment.
Developing an internet marketing strategy can best be approached using the following steps.
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Determine objectives for the site
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Determine the type of customer you are targeting
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Research the competition
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Determine the technical requirements of the site
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Develop the design brief
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Contract a web developer
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Optimise the web site as it is being built
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Publish the web site
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Register the site with search engines and directories
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Implement the promotional plan online and offline
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Review statistics and feedback
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Make relevant adjustments to the promotional plan
There are many stages in each section of this time line which can be explained during our first meeting. The focus of this is to give you an indication of the work involved in making an effective web site for your business.
In an ever competitive market place it is important to ensure that you are focused on the objective of your site. It is no longer the case that you have a 'me too' web site, you have to have a web site that stands out from the rest. This can be technically brilliant but if you are targeting a non technical audience then you are wasting your money.
