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Internet Marketing Workshops
Our workshop programme is available as a series of public courses based at our offices and training suite in Baglan, Port Talbot.
The workshops are also available privately for businesses, organisations, clubs and institutes, they are ideal for business or industry membership organisations, or as CPD (continuous professional development).
These can take place at our premises for small groups (max 10) or at a venue of your convenience. See our current events for a list of scheduled public courses
Internet Marketing – How To Get A Website That Works For
Your Business
A broad overview that introduces multiple ideas relating
to the internet and business
(and is a summary version of the more detailed courses
below) – do this one first!
website diagnostic review and planning -
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Learn the techniques for carrying out a review on your website.
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Learn how to set clear, attainable, realistic objectives for your website that are customer focused and increase the sustainability and success of your business.
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Who exactly are your customers? Focus on your target customer groups, how to find out who they are through research, how to profile them and to ensure that your website is focused on meeting their needs.
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Online competitor knowledge, How do you differentiate your business, USP ESP or SSP? Learn techniques for using the internet to research your competitors and find out what their online strategies are.
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Communicate to your web designer or developer what you need. Understand what information they need from you and how to go about preparing a website design brief.
The what, why and where of keywords and content
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What are keywords, why do you need them,
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understanding how search engines and people engage with keywords. Learn practical processes for identifying yours and gain competitive advantage for your business.
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Does it communicate effectively with your customers. How people read online, how they seek and experience information and how to construct your website content to accommodate this.
Website Promotion - promote your website online and offline for business success
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Learn how to promote your business through your website.
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Search engines, PPC or banners? Is paid advertising the way to go
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Should you be writing a blog? What is flogging, should you do it?
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How can you run an effective email marketing campaign without getting on the wrong side of your customers and the law.
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What can you do offline to help draw attention to your website and get traffic that results in customers, not huge bandwidth fees and no sales.
Format
All above can be delivered as interactive workshops for smaller groups (up to 20) or as seminars to larger groups (25 to 50 or more) for larger audiences or keynote presentations at conferences or similar please contact us to discuss how we might help you reach your goals.
Prices for Public Workshops at our premises, see current events
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£140 per delegate for full day sessions
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all delegates will receive a copy of the new book:
INTERNET MARKETING How to Get a Website that
Works for Your Business
by Nigel T Packer, published by Constable and Robinson
Private courses are priced at £650 for half day session, £950 for full day, these can be at our premises for up to 10 delegates or at a venue convenient to you, if so, venue costs (room hire, equipment, refreshments etc) are extra and will be charged at the venue's rates.
Copies of the above book can add value to your seminar delegates. It is available through Business for Business at a discounted rate (ordered and paid in advance).
[contact] Contact Business for Business or see enquiry form
website optimisation & promotion
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NEW workshops & seminars for 2008
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Business for Business TRAINING Ltd registered in England and Wales 06225488 unit 14 seaway parade baglan energy park port talbot sa127br 08450 550510