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 LEARN-BY-DOING

This is a service that sits neatly in between consultancy and training.  We find that lots of our consultancy clients want to be able to do it themselves, and lots of our training delegates need to know specifics about their own website.

So we carry out a consultancy on your website, and then use the specifics to teach you how to do whatever it is you need to in order to maximise your business benefit from your website.

We send an internet marketing expert to your organisation or business and teach you internet marketing by carrying out a real internet marketing project right there with your own website as the case study. These workshops are very intensive and have a strong hands-on emphasis, so they are limited to a maximum of 6 participants who must all be from the same team or have the same website goals.

This will mean that you will be able to conduct your own internet marketing activities in-house without the need for day-to-day support.

 Outcomes
This is a training and consultancy experience, and a way to improve the business potential of your website. The workshop has three goals:

  • Training: Your team will have learned the skills necessary to carry out website optimisation and promotion activities specific to your website.

  • Marketing: Focus on your customers and how they interact with your website; gain an understanding of the online activities of your industry and competitors; and how to differentiate your business through your own internet marketing strategies.

  • Business Development: The workshop will enable your team to identify development opportunities through the internet and take a strategic approach for business advantage

This means you can pay for the workshop out of your training budget, your marketing budget or your business development budget as you prefer.

 

Event breakdown

We carry out a review on your website plus further desk research into the online activities of your industry and competitors.

 

You set up a training room where the workshop is to take place:

This needs to be a small office or room that is unlikely to be disturbed

  • A computers for each hands-on delegate

  • Internet connection, this needs to be broadband with a third connection (or WIFI) for the consultant/workshop leader (they will provide their own computer)

  • Any refreshments for the delegates or other domestic arrangements as you require

The workshop will be carried out over 2 working days, they do not necessarily need to be consecutive, but this is preferable.

The workshop would normally be carried out from 9.30 – 4.30 with breaks (as per a ‘normal’ training course), however we can be flexible and fit in with your business schedule as required, we can even deliver on the weekend if your schedule requires it.

 Price
Please contact us to discuss your needs.

[contact] Contact Business for Business or see enquiry form

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