Writing for the Internet training course covering keywords and content for your website that engages customers

Is your website communicating effectively to your users and customers? This one-day workshop will help you to understand how the content of your website and in particular the role played by keywords affects your online success.

Note that this is not another workshop for the technologically inclined or initiated, this is about business, YOUR business and how to get the best return on your investment of resources. Delivered in a straightforward way, using non-technical language, full of insights and real-world observations, practical techniques and actionable strategies.

Who should attend?

This workshop is for businesses or organisations who:

Essential Learning for:

Also useful for:

Web designers who may be new to the industry and have little or no experience in business

Workshop Aims

These sessions aim to enlighten and empower the delegate to get the best from an existing or planned website in a straightforward non-technical way. Covering a range of techniques this session provides an overview of both strategic planning and implementation. Following this workshop the delegates will be equipped to select and position keywords that will benefit their business and be able to produce or improve their website’s content to improve search engine results and their users’ (customers’) experience.

Objectives – what you will learn in this workshop
Delegates will understand, gain insights into, or be able to prepare:

Your website’s job – is it doing a good one?
So who is the website for anyway, why you need to know your customers
How do people read on the internet? Why does this matter?
Keywords - what are they and why do we need them?
Now that we have the keywords where do they go?
Keywords and content – working with the inextricable link
Information Architecture – how to approach content structure with your customers best interests in mind
Content development - Inverse pyramid and progressive disclosure
Taglines, jargon and website content readability
Communicating effectively, landing pages, paths of information and calls to action
Consistency, conventions and formatting – who needs them?

Prerequisites – what skills or experience should you already possess

It is not assumed that the delegates have any prior knowledge of website development or internet marketing, but will use the internet on a regular basis, and probably be involved in working with the company's or possibly clients’ websites now or in the future.

Delegates will benefit from having attended an introductory or overview course: ‘Internet Marketing How to get a website that works for your business’, or ‘Planning for the development of your new business website’. However this is not essential.

Format – what type of course?

This course is delivered as a full day workshop (usually 9.30am to 4.30pm including breaks). There will be lots of opportunities to discuss, question and share experiences as well as some practical activities.

Other details

As there will be some practical activities that involve writing or editing existing text, though not essential - delegates would benefit from access to a laptop (there is no problem though if you prefer to use a pen or arrange to share with a colleague). Files for activities and exercises will be provided in the form of Microsoft word documents.

Location – where is the course held?

These sessions are delivered on a regular basis at our premises to small groups, (we limit the courses to 6 delegates at our premises so you have the advantage of learning in a small group), or they can be presented at any suitable venue convenient to you if you require a private session for your business or organisation.

Training providers and Training departments

This course can also be delivered as a a private workshop for your business or organisation, or as a seminar or series of seminars to larger groups and is ideal for business clubs, membership organisations and professional bodies providing CPD.

Contact us to arrange a private session for your team on 08450 550 510 or 01639 820984 or email on training@businessforbusiness.co.uk

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