Email marketing campaign management and services agency

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Internet Marketing Author, International Business Speaker and Managing Director of Business for Business Internet Marketing on:

INTERNET MARKETING
How to Get a Website that
Works for Your Business
by Nigel T Packer
ISBN 978-0-7160-3020-1

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Email Marketing Campaigns

Email marketing is probably the most cost effective of all direct marketing techniques. Email can be sent directly to the customers desk or home from as little as 1p per recipient.

Email strategy

We all receive emails from potential suppliers every day. Some we read the vast majority we delete and often block with spam filters.

Your email campaign strategy requires a planned approach to ensure your customers open read and react to your emails.

Overcoming email barriers

In-box congestion, spam filters, image blocking and many other barriers all get in the way of a successful email campaign. There are so many reasons why an email campaign can produce poor results. At worst it could damage your business, and your brand reputation.

Professional Management

With good management from professionals your campaigns can return higher results making your marketing more successful. User experience, content editing and spam filter testing are only a few elements of the process that are measured and monitored.

We take care of legislative requirements including opt-out and database updating of missing or invalid addresses.

Analysis and Feedback

Clear feedback from analysis of the data generated from recipients' 'click-through data' is also provided. Using this data helps to identify user’s interests and will make the whole process a benefit to your promotional campaign’s success.

How much does email marketing cost?

Set up and development costs apply to each campaign. £500+vat

The size of your database list and the number of recipients will determine the cost per email (the bigger the list, the less each email costs). Transmission costs can be as little as 1 penny per email, making email marketing affordable for all sizes of business.

Feedback and analysis

Email statistics report £100+vat (per report) includes:
Number of emails opened, list of specific links clicked on, unsubscribe listing, domain unknown report, inbox bounce report, spam box rejections, etc. (we recommend that this report is obtained and examined at least once, 24 -48 hours after transmission, and 7 days later).

Analysis and feedback on campaign outcomes £250+vat

By telephone 01639 820 984

email info@businessforbusiness.co.uk

Please note all prices are subject to VAT at the current rate

"remarkable understanding"

"... A true guru of his time, Mr Packer can seriously and positively transform your business prospects and capabilities. No magic, no mystery, simply a remarkable understanding of marketing, technology and what makes customers tick ... basic marketing principles are still as fundamental to all businesses as ever they were and that their delivery is critically important in today's competitive and technically advanced marketplace."

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PRICES

Email Marketing Campaigns

From £500+vat
(plus transmission cost - from just 1p per email)

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Business for Business INTERNET MARKETING Limited | Registered in England and Wales No. 06225488 | VAT no GB 978 3981 45