feedback and testimonials below are a both professional
"An excellent book. Provides
a practical and readable way through a maze of
possibilities. Entrepreneurs and their advisors will find
fewer better investments than this publication."
Professor David J.
Brooksbank BSc (Hons) MSc PhD PGCEd FHEA,
Director of Enterprise, Cardiff School of Management, UWIC
Packer’s book on Internet Marketing will be of enormous
value to those who want to enter this vital sphere of
Lord Peter Walker of
Worcester MBE PC
Secretary of State for Trade and Industry, Secretary of
State for Wales
right...again! Once I started I just had to keep on going to
the end. A good read with lots of sensible insights into the
subject. Hope it sells well as it deserves to."
Head of Regional Business Development,
Department of Enterprise Innovation and Networks South West
Welsh Assembly Government
build a website without reading this first. A true guru of
his time, Mr Packer can seriously and positively transform
your business prospects and capabilities. No magic, no
mystery, simply a remarkable understanding of marketing,
technology and what makes customers tick. An absorbing read
that works from the real principles of business and leads
the reader through to an ultimate grasp of what really
matters in internet marketing and website design. It made me
realise that basic marketing principles are still as
fundamental to all businesses as ever they were and that
their delivery is critically important in today's
competitive and technically advanced marketplace."
Roger M Phillips
CEO of Iveco Ford Ltd
"Nigel Packer's superb book
takes a strategic look at how the internet can be used to
promote a small business.
Many small businesses follow
the "build it and they will come" philosophy of website
development, and then wonder why their website is costing
them money instead of generating it.
Packer explains in simple
terms what business owners need to do to make the internet
work for them. He takes the reader through the process of
planning, commissioning, marketing and maintaining a
website, while always bearing in mind who the website is for
- the customers.
Eminently practical, Packer
explains relevant technological terminology in simple
easy-to-understand phrases, and give practical suggestions
for ways in which any small business owner can implement
Whether starting from
scratch or updating your company's current site, you would
be hard pushed to find a better or more useful guide to
getting the best out of your website."
by John Ling,
Speed reads, the marketer magazine,
p.48 May 2009
"Aimed squarely at small
business owners, Nigel Packer’s superb book takes a
strategic look at how the internet can be used to promote a
business. any small businesses seem to follow the ‘build it
and they will come’ philosophy of website development, and
then wonder why their website is costing them money rather
than generating any.
Packer explains in simple
terms what business owners need to do to make the internet
work for their business. He takes the reader through the
process of planning, commissioning, marketing and
maintaining a website – always bearing in mind who the
website is for – your customers.
Eminently practical, he
explains relevant technological terms in simple, layman’s
terms, and gives practical suggestions on how to implement
changes. Whether starting from scratch or updating your
current site, you will be hard pushed to find a better or
more useful guide to getting more out of your website."
Chartered Institute of Marketing (CIM)
Nigel T. Packer's book has
been described by many in the business industry as no less
than a bible; in not only building a website, but in
building a business. By following these principles and
teachings about marketing, technology and business as a
whole, Packer provides the means for improving your business
prospects and prosperity.
Packer purposely does not
overcomplicate his book as is commonly done in such business
manuals. On the contrary, he provides description of the
basic marketing principles, highlighting how fundamental
they still are to all businesses. Thus, he shows the
execution of these principles as being of the utmost
importance to beat competition and control and extremely
technical, advanced marketplace.
Packer asks the reader
various questions from defining exactly what type of website
a particular business needs, to challenging the reader's
understanding of their customers will want and need from a
website. These all contribute to bringing about a
successful site but also a better business person.
Books reporter, Start your
Business magazine, p20 September 2008
"This is a readable book aimed at non-technical people
wanting to get a website that works for their business. I
recommend it to technical people too, because although it
uses plain language, that simple makes it easier and more
fun to read.
The author has been helping UK businesses fix their
under-performing websites for many years, and wrote the book
for managers and business owners who heard him speak at
conferences, wanted more help and questions answered, but
often didn't have the budget for consultancy fees.
The book explains the kind of mistakes people make when
setting up a website and why they make them, and then takes
the reader step by step through the process of creating a
website that works. He covers all the essential elements
thoroughly, and in enough detail for someone to do the whole
process themselves if necessary. Or to gain enough depth of
understanding to employ a designer, specify what is needed,
and ensure that the result is up to scratch."
Best Web Marketing Books
"Nigel Packer jumps right in
and begins with a solid background for newcomers. He gives
an overview of the ‘digital world’ and outlines some of the
questions you should be asking about your website (e.g.
‘what does my site do for my business?’, ‘can it be found by
existing or potential customers?’ etc). He goes on to
provide explanations - from HTML to blogs and wikis. Those
with knowledge of the net might think this is a little
exhaustive; however, I found it helpful to review my
Having laid the foundations,
Packer covers how to conduct background research.
Experienced marketers might find this a little
self-explanatory – after all, shouldn’t you already know how
to conduct basic market research or identify your target
audience? Still, those new to marketing will find the
details quite helpful. Nigel covers everything from
identifying your customers and competitors to outlining
research methodology – even providing a step-by-step list of
dos and don’ts.
However, it’s not until
halfway through the book that Nigel starts to tackle
selecting keywords, optimising your site for search, site
design etc. He continues to provide instructions and the
chapters on keyword selection and customer targeting are
granular, explaining how search engines work and prioritise
search terms. This part is quite technical and I found
myself a little lost when reading about ‘meta tags’ and
The book ends on a less
technical note, giving practical advice around finding the
right designers/developers, potential costs, and what to do
once your site is up and running. Overall, I found the book
helpful, giving practical tips and guidance on how
businesses can get the most of their websites. For the most
part, Nigel assumes little knowledge of online/digital and
avoids jargon/tech-speak. A read if you’re new to building
sites – and an extremely helpful refresher if not."
Joanne Cox, Global
Marketing Director, Adconion Media Group
B2B Marketing see this
Amazon.co.uk and other review websites
the best book on creating your own business website, 17
By Justin Lusty "Justin
Startup author Lusty" (London) –
I don't give good reviews
lightly but I'm going to have to make an exception in this
At last a guide to creating a website for small
businesses that is practical, jargon free and bursting at
the seams with great tips. Why it has taken so long for
someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found
them jargon laden and quite irrelevant to a first time
business-person trying to create their own site. This book
What is more, having interviewed over 250 women
entrepreneurs, for our new book on starting a business ,it
is clear how important understanding how to develop a good
website is for the success of a new venture. In fact it is
essential. This will be the book we recommend to all our
clients and it may be the best few pounds you ever spend. A
My only complaint is the graphic design of the book, which
disguises the great content. In fact many of the books in
this "Right way" range are quite weak, out of date or poorly
laid out: however, this book must now be the flagship in the
range and deserves a place at the top of web design titles.
Buy with confidence - it's good, easy to understand and up
Book, 9 May 2012
"I am currently in the
process of getting a website for my business designed.
Before picking up this book I would have approached the
project on a very ad-hoc basis, relying heavily on the web
designer for direction. Nigel Packer's book has clearly
pointed out the error of my ways and will have saved me a
huge amount of time and money in the process. By reading the
book carefully as background research I have done all the
necessary preparatory work such as completing a web design
brief, and familiarising myself with issues such as search
One of the key messages I came away with is the need to keep
the customers' needs at the forefront of every decision in
the planning of the website.
There are some poor books out there on the same subject but
I highly recommend this."
wide-ranging and highly readable study, 15 Dec 2010
By A reader
If you're looking for a
good, thick, very readable book on website
redevelopment - not just web design, but specifically
getting a new website that works as part of an effective,
cohesive Internet marketing strategy - then this is the best
general-purpose "primer" book on the subject I've ever read.
Backing up his points with evidence, and using real and
hypothetical examples of what works and what doesn't, the
author goes through a number of chapters answering questions
that serious business people will invariably ask - "what's
wrong with the current website?", "who is the website for
anyway?", "what are our competitors doing?" - in a clear,
concise but non-patronising way, all aimed at getting
business leaders to recognise their website might need work
(even if it's not immediately obvious) to improve its
effectiveness and provide ROI. The last third of the book -
perhaps the most interesting bit - assumes you've taken that
step, and is taken up with very practical advice on choosing
and instructing a web designer that meets your needs,
copywriting and promotion.
If you do business on the Internet in any way, you owe it to
yourself to read this book!
on the money..., 14 May 2010
By C. Silverstone "Goonet UK"
This book is superb
for anybody who is interested about getting the most from
your website. Nigel has done all the hard research so you
don't have too.
This book has really helped my business. It's about
understanding your customer's needs for a website rather
than your own.
It uses a simple formula that is a website should provide a
return much greater than the investment.
I particularly like the terminology that is broken down so
that anybody can understand websites and internet marketing.
It outline how to produce aims and objectives for your
website and how to do a great brief so your designers can
get you a website that's exactly what you and your customers
This book is a must read for anybody serious about business!
If you want the upper hand on your competitors in this tuff
economical downturn then I'd advise to read it.
It's helped my business Goo-Net UK
book., 20 Dec 2009
By Ms R Cook
This is a really great
book, I read it in a couple of evenings.
Gives a great overview for any business owner and helps put
the complicated world of internet marketing into
real eye opener, 26 Aug 2010
By Guy "guf3" (Derbyshire) -
If like me you run your own
business but you spend much of your time working alone & you
can't always afford to pay for " expert" advice & you have
to do things for yourself , well this is the book for you.
I found it a real eye opener ; simple straight forwardly
written with plenty of do's & dont's.
You won't be disappointed with the info contained in this
book & one simple tweak to your web site would easily pay
27 Oct 2009
By Ms. J. A. Trevithick (UK)
I have had this book for a
few months now and it is never far away from my desk at
My job involves keeping track of our 2 websites and I am
always looking up different sections in the book to give me
tips and ideas on how to optimise the webistes.
I would definately not be without it now!
highly recommended, 22 Oct 2009
By K Lawrence (UK)
I would highly recommend
this book for anyone who has a website they want to
maximise their marketing opportunities from. Alternatively
it is also an excellent read for who those involved
in business support in some capacity or those studying and
researching the subject. My reason for purchase was in order
increase my understanding of the topic when providing
business mentoring for clients with their own websites.
It is an extremely well written book, which is both
easy to read and compelling due to the obvious expertise Mr
Packer has in his subject matter and the fluid style of his
writing. The content is relevant and compelling, especially
in todays competitive market where true understanding of
customers is vital for all businesses. Good use of anecdotes
support the pertinent steps required in transforming
websites to achieve their full potential and also help
prevent the common pit-falls.
The author has found the perfect balance between providing
sufficient information and detail throughout and yet
refraining from the use of excessive technical jargon.
All in all 10/10 - a `must read' and definitely `the book'
to purchase if you only intend to read one book on the
subject. It does all it claims on the cover, will arm you
with all the information you need to initiate incredible
improvement and leave you eager to commence the
you get a website / redesign a website - read this book!,
30 Sep 2009
By Mrs. Carol V. Mann "no1mum"
(London, UK) )
Everything you need to know
about planning a website but were afraid to ask! It's a
minefield out there... this book is gold-plated armour
for you if you need a website. If your website doesn't work
it's because you didn't read this book or engage Nigel T
Packer's services and plan your website properly before you
of advice in a user friendly format, 26 Sep 2009
Read this book after seeing
a presentation delivered by the author to a group of small
business owners. His enthusiasm for the subject was apparent
on that evening and is replicated in the way this book is
written. He clearly encourages businesses to succeed
through internet marketing. I certainly learned a few
lessons, some on the night and a lot more through reading
this book. Thanks for sharing your knowledge Nigel.
excellent resource for anyone that owns or is developing a
website, 28 Nov 2008
By Mark Ronconi
As a web designer and online
marketer of several years, experience has shown me that very
few clients fully understand their role in the development
and maintenance of their website.
This book spells out what every business website owner
should know. It takes you right through the process of
planning, commissioning, marketing and maintenance, in a way
that is easy to follow and jargon free.
Whatever your budget, if you are planning to create a
website for your business, read this book first. It will
save you (and your designer) time, money and stress ... and,
most importantly, you'll end up with a website that delivers
a return on your investment.
thinking of creating, or improving their Commercial Web Site
should read this book, 26 Nov 2008
By MR GARRY R HARTLEY (High
Wycombe, UK) - Easy
to read - this book has helped me to understand how
Internet Marketing works and has given me the tools
to effectively brief my Web Site designer. This will
save me £ in unnecessary work or misunderstandings. I highly
recommend this book.
motivation!, 24 Nov 2008
By Stewart "Drascombe Boats"
Brown (Hampshire, UK) -
This book motivated
me to rebuild our ancient website; a job that I would
otherwise have shied away from, & gave me the confidence
to tackle the technicalities that I would not otherwise have
In this world, there are two types of people:
Embrace Nigel T Packer & buy
the book. It is excellent.
for all to understand....., 12 Nov 2008
By Julie Williamson (U.K.) –
Not being technically
proficient I was impressed with how easy this book is to
read and understand. It gets the points over without
being technical - I can leave that to the web developer!
I was able to produce a website design brief that the web
developer was very happy with - he said that it was the
first one he had been given and it has made his job a lot
easier. Reading the book has given me much more confidence
in understanding and dealing with the issues of developing a
website. I would recommend this book to anyone who has a
website that needs attention or those who have not got one
yet. Read this book before speaking to your web developer.
good basic guide for business, 12 Jan 2009
By C. P. Jones "syncretist" -
Nigel T Packer has written
an excellent basic guide for business owners who want
to improve their online presence. As a web developer, it
makes my life much much easier if clients (both big and
small) read this book first so that I don't have to explain
the rationale behind all the things that I am proposing to
do to make their website effective. This improves the
relationship - clients now understand what they are paying
for. My time and expertise.
The Internet is all about 'marketing' not computers and
technology or software - this common misconception is dealt
with well by Mr.Packer as is the idea that just getting a
fancy website built is 'job done'. It isn't. It is just the
timely godsend for anyone who is looking to make sure they
have a website that works!, 26 Nov 2008
By Mr. Michael Reed (Linerick,
I thought the book was
well structured, struck a good balance to keep it
understandable for people who want to know - at a high level
- what are the key things that need to be planned, decided,
and delivered by the website, but don't have either the
knowledge, ability or inclination to deal with the "techie"
side of this. It communicated well what is obviously years
of experience at developing websites that do actually work
and deliver results. The book will be a godsend to anyone
who wants to make sure their website works for them -
24/7. It will keep you focused on the areas that you need to
understand and deliver, (e.g. who is it for? what are the
objectives?, etc.); help ensure you select a competent
developer and have enough knowledge to communicate, document
and agree up front what you need them to delver (and don't
mess with areas where you have no expertise or competence!);
and show you ways that you can test, benchmark and tweak the
performance of your site to deliver continuing performance
improvement. An absolute bargain at the price!
great book for my clients to understand!!, 15 Nov 2008
By C. George "M. George"
(Wales, GB) –
As a web designer, I have
found this book to be an excellent read, easy to
understand and full of very useful information for myself
regarding the optimisation process. I will be recommending
this book to all my clients in the future as I feel it will
make my job a lot easier!!
to read, jargon free introduction to Internet marketing ,
13 Nov 2008
By Steven J. Lewis "Justin
This book is a solid
introduction to web site marketing. Written in plain
English the book takes a no-nonsense approach to the subject
of establishing a web site and to the crucial task of
marketing the site.
Jargon free from start to finish, the subject matter
is written from a (small) business, rather than a technical
perspective, which makes for easy reading throughout. The
author communicates his expertise in the subject in a
straightforward manner and uses real life experiences to get
key points across.
The book is excellent value and I look forward to further
books by this author.
a book that does exactly what it says on the cover!, 11
By Roy Allkin "Wolfestone"
This is an excellent and
instructive book that clearly and simply outlines the
steps you need to take to really get your website working
for your business. With it's jargon friendly approach, not
only is the book easy for a novice to understand and make
real use of but it is also an excellent and informative
read for the advanced internet savvy business owner. One
of those rare books that combines engaging the reader with
it's fluid style whilst also delivering useful and practical
advice and information.
good one, 17 Sep 2010
Recommended. I occasionally do webdesign for family and
friends and some tips in the book are interesting.
site or new?, 28 Aug 2008
By Matthew Norman "creativeincolour.com"
As a company, I already have
a website, having paid a web design company to do the work
for me a year or so ago, I assumed that would be enough.
Having read this book, I have found many ways to improve my
website and generate more trade. Having always passed the
website side of things over to another party, I am not savvy
in the jargon of such things, however found this book easy
to read and informative. I have used this book to assist me
in adjusting my existing site to gain more traffic and be
more user friendly, as well as worked through each chapter
with my web designer while creating a new site.
I would recommend this book to any business who has a
website ( if you have paid hundreds of pounds for a
website, then £7.99 to make it work efficiently is a small
price to pay.)
is an essential book, you have to read it - i love it !,
10 Nov 2008
By Catherine Pottinger
This book is such an easy
read a total novice to the internet could pick this book
up and understand every point that the author is making. Its
not full of jargon and anything that you imagine to be
complicated is explained so simply. I love it, I
advise all of my clients to read it. I cant believe it
is only £7.99 what a bargain ! This book could really turn
around all of their websites, using marketing techniques to
increase their online sales.
I am looking forward to future books by this great author.
collection of techniques how to optimise a website, 11
By Felix Nolte
This book helped me like no
other to expand my business via the internet! Nigel T.
Packer takes the reader on an invaluable step-by-step tour
regarding how to optimise a commercial website. I guess,
executives of small and medium enterprises can have an
enormous benefit on this book, without having to be
familiar with the technical side of the internet. The book
is written in an easy understandable way having no
exaggerated technical jargon. Such a useful collection
concerning website optimisation for small and medium
enterprises is unique on the market. Every single chapter is
worth reading it!
sites - the dark art revealed, 26 Nov 2008
By ANDREW EVANS ARTIST
What a gem this book is
easy to read and blows apart the gobledegook that has
surrounded web design and web sites for years,from reading
this book I found a far greater understanding of the
principles involved in promoting a web site,I recently had
Nigel do an appriasel of my web site and with some simple
easy to do changes my hit count climbed by 20,000,
I strongly recommend this book to any person with a web
step-by-step guide to getting the most out of your website
(and web designer), 13 Aug 2009
By Miss B2B "Miss B2B"
Bias note: My company is
working with Nigel at the moment and we are using this book
in conjunction with his advice.
This book will not give you the technical know-how to build
a website: e.g. "HTML here, metatags there, this is your
first page rating on Google!"
What it does do is to clear your thinking on the type of
site you need: what you want the site to do for your
company, what research you need (and where to look for it)
and what your customers are looking for. Once you have that,
you have a design brief and most of the site's content will
You can then go on to create the site yourself, or you can
pay someone to do it. With a clear brief, it is a lot
quicker to do the first and a lot cheaper if you decide upon
Possibly the most useful chapter of the book is chapter 13
on testing: this is often overlooked by other "how to" books
and often skipped by businesses in the rush to get
published. This chapter is worth the price of the book alone
(even if you skip everything else) and worth using as a
preliminary checklist on your own site if you have already
Nigel from Bransby IT, 20 Jul 2009
By Mr. M. J. Jones -
I have read countless books
on the subject of the Internet and marketing, each one
filled with technical jargon and methodologies that would
require contracting a consultant to decode and explain.
Nigel T Packer's book is the first one that gets to grip
with the process of getting a website but without all the
techno speak that you find in the vast majority of the
others. The whole process has helped me to understand the
importance of marketing and how I approach the customers
both online and offline. No matter how small your company is
or how large, the contents of this book should be read by
anyone who is planning on starting a business or has been
running a business for many years. I am so glad that I found
it. Well done Nigel T Packer for writing such a gem.
must for anyone trying to market their website, 17 Jun
By Mr. P. J. Welbourn (Selby,
This book is a must have for
anyone trying to market their website. Nigel Packer's
informal style of writing helps to gently ease the
newcomer into website marketing without ever being
patronising. The book is also good for those with
technical knowledge as it touches on some technical issues.
It is not simply about how to get to the top of the search
engines, but about reviewing your site to rework various
sections to help it maintain good search engine positions
and become more user-friendly, the book reiterates idea that
your website should be primarily for your customer.
Because of its style of writing, this book is easy to
become engrossed in, it mentions many pieces of
information that should be included in a website or should
be implemented, and also features thing that your site
should avoid if you want to make it a success. Throughout
reading the book, I found myself continuously underlining
ideas that I needed to try when I got back to my computer.
I would recommend this book to anyone who is looking
to promote a new site or renovate an older site.
read, 29 May 2009
By Jason Gill (Cardiff) –
I found the book very
useful. It was full of interesting facts of the do's and
dont's of web design. Some of the points raised could sound
obvious at first glance but these can easily be overlooked
when designing a site. The author thinks like a punter
rather than a designer/programmer who, if not competent at
their job, could look at things in a purely stylistic way
which doesn't deliver sales. Unlike a lot of books I've read
in this sector it's also easy to understand and
does not try to overcomplicate the message. Well worth a
Marketing: How to Get a Website That Works for Your Business
by Nigel T. Packer , 6 April 2009
By Richard Bull "iRis Graphic
Design Ltd."(Isle of Wight, Hampshire) -
This book is excellent,
I am a designer who believed (like most designers I have
met), he knew everything about marketing! It is written in a
way that makes me realise how little I know and how much
I want to know more. I am in the process of re-launching
(and more importantly, marketing) my part time graphics
business as a full time concern and needed to know more
about internet marketing - this book has really helped.
Please pass on my sincere thanks to the author Mr Packer.
Kind regards Richard Bull, iRis Graphic Design Ltd.
very good, 11 Jan 2009
By Claire France (Scotland,
This engaging book
talks to business owners in non techy language about all the
things that need to be considered in designing or
redesigning a website.
The book is simply very useful at any stage of the
process, but to get the maximum out of it, read it
before you start work on your site, and before you appoint a
web designer. This will put you in an excellent position to
guide your business toward a truly superb website.
I attended a course run by Nigel, which is something else
that I would strongly recommend (If I'm allowed to say that
here, apologies if not!) Nigel is one of those rare people
in the web marketing world who really knows how to
communicate to technical and non technical people alike AND,
equally importantly, really knows what he's talking about. I
spent years trying to find a web marketeer I could really
trust - Nigel is it. Buy the book!
helpful guide, 31 Mar 2010
By Andy Green "Andy Green
Most people are overwhelmned
when facing the need to manage their website presence.
Through practical advice, lots of personal experiences, the
author provides an intelligent yet easy-to-understand
roadmap for anyone managing a web site for their business.
Lots of 'why-aren't-I-doing-this' moments.
A really good read
ahead of your competitors, 22 Oct 2009
By Lee Woodford "Marketing
Anyone who gets this book
and applies what they read will be way ahead of their
competitors. That is the key though... making sure you do
what it says. If you have total control over your business
website then this is a must read. All jargon is explained
(including your meta descriptions and keywords etc) so you
don't have to be an expert to understand this book. Saying
that though I consider myself website/internet savvy (I have
to be as a Marketing Consultant) and I found the book really
useful finding out things I didn't know and reminding me of
things I might of known some time ago and that have been
lost in the time of beer.
It might not be the most up to date book but many of the
principles apply and for the money well worth it. With it's
help and a bit of common sense and a bit of trial and error
I am number 1 organic listing for a number of my keywords
which means I haven't had to pay a penny to Google Adwords
to be there and won't be displaced by someone who wants to
pay more to get there.
In summary if you can make changes to your website easily
and quickly (without having to pay a web designer) then
this is a must read and will make sure you appear above
your competition without costing you a penny apart from your
"Nigel is an engaging
speaker and a knowledgeable expert in his field. I
attended his recent seminar on business websites, which was
very interesting and provided lots of food for thought.
Also got a copy of Nigel's
book "Internet Marketing: How to Get a Website that Works
for Your Business" which is a very readable overview of the
subject and an excellent primer for anyone looking to
redevelop their business site."
Steve Devereux, 04/01/2011
Business for Business Internet
adeletatters- 15 Jan 2009
...having tried for endless
hours to find useful strategies for search engine
optimisation and internet marketing I finally found Nigel's
book "Internet Marketing" - fantastic - well written and
easy to follow - has allowed me to get our company
website one search term first page listing at the first
attempt - well done Business for Business - you clearly know
exactly what your doing and can do the "Business" for any
Google maps reviews
Metal Music Videos August
5.0 out of 5 stars
A must for anyone trying to
market their website
This book is a must have for anyone trying to market
their website. Nigel Packer’s informal style of writing
helps to gently ease the newcomer into website marketing
Adrianne August 16th, 2009
5.0 out of 5 stars
I found the book very useful. It was full of interesting
facts of the do’s and dont’s of web design.
Anonymous August 16th, 2009
5.0 out of 5 stars
This book is excellent,
I am a designer who believed (like most designers I have
met), he knew everything about marketing!
Adrianne August 17th, 2009
5.0 out of 5 stars
A good basic guide for
Nigel T Packer has written an excellent basic guide for
business owners who want to improve their online presence.
Batson August 17th, 2009
5.0 out of 5 stars
Very very good
This engaging book talks to business owners in non techy
language about all the things that need to be considered in
designing or redesigning a website.
Anonymous August 17th, 2009
5.0 out of 5 stars
An excellent resource for
anyone that owns or is developing a website
As a web designer and online marketer of several years,
experience has shown me that very few clients fully
understand their role in the development and maintenance of
Fallon August 17th, 2009
5.0 out of 5 stars
Web sites - the dark art
What a gem this book is,easy to read and blows apart the
gobledegook that has surrounded web design and web sites for
years,from reading this book I found a far greater…
Biton August 17th, 2009
5.0 out of 5 stars
A timely godsend for
anyone who is looking to make sure they have a website that
I thought the book was well structured, struck a
good balance to keep it understandable for people who want
to know - at a high level - what are the key things that
need to be…
up a copy of your book and have been learning so much in the
last month. Really brilliant and easy to understand.
It's like a light switch went on inside and I can see
for sharing your expertise.
regards, Paz Vizcarra, L.Ac. USA 03/09/09
I have just finished your book
and really appreciated the practical knowledge and wisdom it
offers. I will be making changes in line with my very
limited budget. Thank you once again for the book and will
certainly recommend it to others before they set up their
new site. Have an outstanding day.
John Langford via LinkedIn
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